Here is what I did:
One Offer <--> One ICP <--> One CTA (Soft)
On the tech side, we send around 70 to 90 emails per sender and send from multiple senders. All are Google Workspace accounts.
Email copy
Just a 4-line copy written in the following format:
- Greet them and talk about one of the top priorities for their role.
- A question on the pain point they might be going through.
- Solution to the problem.
- Soft CTA
case study
