Campaign Strategy
The objective was to book more meetings and generate leads from IT companies running social media ads. The offer included a free audit of their existing social paid ads creative. The messaging emphasized the offer and the call to action prompted recipients to receive customized recommendations and book a quick meeting.
Execution
We sent 500-600 emails daily with a 3% positive reply ratio, resulting in 1-2 meetings booked per day. We used Apollo.io for data and Instantly.AI for outreach, sending emails during EST timezone working hours with 2-3 days gap between each email to the same recipient.
Result
Open rates exceeded 60%, with a 5% reply rate, and they booked meetings at a 0.5 to 1% rate.
Conclution
Key takeaways include prioritizing value over sales-driven outreach, testing multiple email variations, and experimenting with different audience sets to maximize response rates.
case study
